The Logo

The first thing that I started to think about when told the brief of this project was the logo for my chosen event, Brighton Digital Festival. I believe that logos are hugely important in advertising events and an original and eye-catching one will be more memorable and therefore promote the event more successfully. Logos are used to identify to a certain product/event/etc. and if the logo doesn't look appealing then it will reflect the subject negatively. I aimed to create three logos which from there I could choose one to develop further. Below are some very successful logos which I came across in my research that inspired me in my own creations;