Finalised Mug, Wristband and T-shirt

Below are my finalised designs for the promotional mug, wristband and T-shirt used to advertise the Brighton Digital festival. Through my research I found that for all three products that I should follow the same specification when designing them. These factors include following the same colour scheme alongside the logo and/or title of the festival.

Finalised Web pages

Below are my finalised web pages for an iPad/Tablet template. After researching existing web pages for tablets I decided to continue with the colour scheme that has stayed constant throughout my project. I have also made sure that there are images on most of the pages alongside information so that the festival can be fully described and explored.

Finalised Poster

I have chosen my third poster design for my finalised product as I believe that it is visually appealing whilst also promoting and giving information about the poster very well. Below shows how I have adapted to the poster by adding sponsors and internet icons at the bottom of the page as well as colour (the colours shown on the poster below are the colours that I decided to use after experimenting with different colour schemes).

Poster Design 3

My final poster design was created whilst keeping the logo in mind. The logo that I have chosen to use has quite a drawing feel to it so I thought that I would use this in the poster (the outline of the boxes used, font and border of the poster). I believe that this is a simple but effective design because it clearly promotes the festival and I think that with colour it would be very eye catching. If I choose this design then i will use similar if not the same colours as used in the logo so that they will compliment one another. The Comic book font used also reflects the drawing style of the poster and I believe with this theme, I could create some good designs throughout the rest of the project.

Poster Design 2

This poster design was inspired by the Bauhaus Era's Art style. The main focus is the logo which I think works well because it helps the festival become recognisable and with the text right next to it, it becomes clear what the poster is promoting. The other information is spread around the page on different intersecting lines which I think works quite well. However, I do believe that the title of the festival (what is actually being promoted) does blend in with the other words and therefore doesn't do too well in promoting it. Also I think that the Bauhaus effect that I was going for looks too plain and simple compared to other Bauhaus Art. If I was to choose this poster design I would have to use colours which would complement each other and relate to the type of colour schemes that tend to be used in other Bauhaus works.

Poster Design 1

For my initial poster design I have chosen to focus on the digital aspect of the festival like in my third logo design. As you can see below I have chosen to have a split between the logo and writing of the poster and the image side of it. However, the information is integrated into the actual picture. I think that the mixture of image and information can work very well in posters but in this case it seems like too much is going on and also the image looks very basic. I feel that the 2 dimensional aspect of the image works very well with the logo but because it is all so animated it seems quite childish. If I choose to use this poster I will have to develop it in a way that makes the poster look a lot more professional.

Web Page Research

For part of my course I am also required to design at least 4 web page designs for an iPad/Tablet. Before starting my own design I decided to research existing web pages of the same format. I have found that depending on what the webpages are for, the layout in terms of colour scheme and images differ. In my case I believe that it should be quite bright and follow the colour scheme of my poster with images on most of the webpages alongside information so that the festival can be fully described and explored. Below are some webpages that I looked which helped me to understand how to design my own webpages;

Event Mug Research

I am also planning on designing a promotional Mug for Brighton Digital Festival. Before doing this though, I wanted to research existing ones to see what should be on my design. I found that in order to promote the subject, it should stay relevant to it in terms of colour scheme as well as having the title and/or logo for it. This is so that if the same colour scheme/design or logo was seen somewhere else, it would become clear that it is promoting the same thing. Below are some examples that I looked at to help my research;

Promotional Wristband Research

My second piece of promotional material for Brighton Digital Festival is a Wristband. Before Designing this, however, I thought I should research existing promotional wristbands to see what they consist of and how much information actually needs to be included. I found that Simply a name and/or title of the event is often very effective as it clearly gives the name of the event so that people can research what it is about as well as familiarising the public with the logo so that when they see it elsewhere they know what it is for. I also found that relevant colours (i.e. that relate to other products for the company) used will help to keep people familiarised with the subject. Below are some examples of existing wristbands that I looked at;

Aram Bartholl

Aram Bartholl is a Berlin-based conceptual artist known for his examination of the relationship between the digital and physical world. Bartholl has done very Interesting and influential artwork that I am likely to use as inspiration for my own as it is quite relevant to my project. His work falls under Post-Internet Art. Below is some of his work which I believe to be very captivating and many have agreed. I will use this work as inspiration by trying to incorporate a digital-style design into one of my poster designs in order to keep it relevant to the Brighton Digital Festival. 

New Aesthetics

The New Aesthetic is a term, coined by James Bridle, used to refer to the increasing appearance of the visual language of digital technology and the Internet in the physical world, and the blending of virtual and physical. The phenomenon has been around for a long time but James Bridle articulated the notion through a series of talks and observations. Developing from a series of collections of digital objects that have become located in the physical the movement circulates around a blog named "The New Aesthetic" and which has defined the broad contours of the movement without a manifesto. The New Aesthetic project started with a blog post by Bridle:

"For a while now, I’ve been collecting images and things that seem to approach a new aesthetic of the future, which sounds more portentous than I mean. What I mean is that we’ve got frustrated with the NASA extropianism space-future, the failure of jetpacks, and we need to see the technologies we actually have with a new wonder. Consider this a mood-board for unknown products." I believe that the work that is explored in the New Aesthetics project are extremely unique and very interesting, however, I feel like the designs of the glitches found do not relate to my project and therefore I will not be looking to design my work based off of this.

Joshua Davis

Joshua Davis is an American Designer, technologist, author and artist in new media. He is best known as the creator of praystation.com, winner of the Prix Ars Electronica 2001 Golden Nica for "Net Vision / Net Excellence”. An early adopter of open-source, offering the source code of the praystation.com composition and animation developments to the public. Since 1995, Joshua Davis, has made a career as an image maker using programming, he writes his own code, to produce interactions with users and to generate visual compositions according to rule-based, randomized processes. His work has been inducted into the Smithsonian's Cooper-Hewitt Design Museum, National Design Triennial 2006 “Design Life Now”, and has spoken at the TED and 99U conferences about his career in algorithmic image making and open source. Below are some designs that he has created, which to me seem a bit too much and therefore I will probably not use this as a template for my designs but may take aspects of the work like the colour schemes from some of the pieces. 

David Carson

David Carson is an American graphic designer, art director and surfer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun in which he employed much of the typographic and layout style for which he is known. In particular, his widely imitated aesthetic defined the so-called "grunge typography" era.It was Carson’s interest in surfing which helped him break through into the world of design, working on publications such as Transworld Skateboarding, Beach Culture and How Magazine which all linked in with surfing. However it was Carson’s work with Ray Gun magazine which provided him with greatest recognition and earned him the unofficial title ‘Godfather of Grunge’. It was at Ray Gun that he was able to experiment with his own style of design, recognised now as ‘dirty’ type, which he could share with a much larger audience. Like the Punk art design, I personally don't find this type of work that appealing so most probably won't use this type of design but may experiment with some aspects of this design.