Sunday, 6 December 2015

New Aesthetics

The New Aesthetic is a term, coined by James Bridle, used to refer to the increasing appearance of the visual language of digital technology and the Internet in the physical world, and the blending of virtual and physical. The phenomenon has been around for a long time but James Bridle articulated the notion through a series of talks and observations. Developing from a series of collections of digital objects that have become located in the physical the movement circulates around a blog named "The New Aesthetic" and which has defined the broad contours of the movement without a manifesto. The New Aesthetic project started with a blog post by Bridle:

"For a while now, I’ve been collecting images and things that seem to approach a new aesthetic of the future, which sounds more portentous than I mean. What I mean is that we’ve got frustrated with the NASA extropianism space-future, the failure of jetpacks, and we need to see the technologies we actually have with a new wonder. Consider this a mood-board for unknown products." I believe that the work that is explored in the New Aesthetics project are extremely unique and very interesting, however, I feel like the designs of the glitches found do not relate to my project and therefore I will not be looking to design my work based off of this.



No comments:

Post a Comment