Event Mug Research

I am also planning on designing a promotional Mug for Brighton Digital Festival. Before doing this though, I wanted to research existing ones to see what should be on my design. I found that in order to promote the subject, it should stay relevant to it in terms of colour scheme as well as having the title and/or logo for it. This is so that if the same colour scheme/design or logo was seen somewhere else, it would become clear that it is promoting the same thing. Below are some examples that I looked at to help my research;