Promotional Wristband Research

My second piece of promotional material for Brighton Digital Festival is a Wristband. Before Designing this, however, I thought I should research existing promotional wristbands to see what they consist of and how much information actually needs to be included. I found that Simply a name and/or title of the event is often very effective as it clearly gives the name of the event so that people can research what it is about as well as familiarising the public with the logo so that when they see it elsewhere they know what it is for. I also found that relevant colours (i.e. that relate to other products for the company) used will help to keep people familiarised with the subject. Below are some examples of existing wristbands that I looked at;